Our client was looking for new thinking that demonstrated a genuine commitment to improving quality and patient experience. We started by listening…to health system CEOs, chief medical officers, nurse managers, patients and a wide range of internal stakeholders. The solution was a new engagement model that stimulated collaboration and ignited a company-wide cultural change. Today, the company is leading the way in changing people’s minds about pharma’s role in improving the overall patient experience. The result is a company with a clear mission, strong employee engagement, and business results that are elevating them to become a top global pharma company.