Making the sale from a patient experience perspective

This medical device manufacturer had a range of products to meet a variety of clinical needs — but there was one need that went unfulfilled. Their customers were being evaluated more and more on the ability to improve patient experience and support outcomes, rather than traditional metrics such as product availability, delivery time, and service and repair quality. Our research and story building workshop helped define a strategy that framed a new marketing platform designed for today’s value-focused healthcare environment.