Traditional marketing channels may not be the best venues to change behavior and promote healthier habits.
We start by thoroughly understanding your needs and build a work plan that’s efficient, responsive and flexible, without the layers, overhead and infrastructure that weigh down traditional consultants and agencies.
We believe that collaboration, integration and fluidity are keys to thriving in today’s healthcare environment — all with our focus firmly fixed on the patient and family.
We create stories that help make important healthcare information memorable through a process that includes:
Listening and Learning
We’ve spent years conducting and consuming research — interviewing, collecting data, reviewing decks, and eating M&M’s behind the mirrored glass. We build a custom plan that combines real-world insights with the rigor of academic research to fuel value-focused thinking and programming.
Below are some of the research services we provide:
- Qual/Quant analysis in a variety of forms
- Customer learning sessions
- Cross-functional problem-solving workshops
- Experiential observation
- Online environmental analysis
- Competitive reviews
- Research meta-analysis
- Content analysis
Why stories? From the beginning of time, stories have been remembered, repeated and acted on. They are the most effective form of human communication ever known.
We use the power of cross-functional teams aimed and organized to think, solve, and implement ideas that enhance the patient experience in ways that traditional brand messaging can never achieve. The Story embodies the strategy to elevate the impact of the content beyond traditional messaging approaches.
Here are a few of the things that we accomplish through our story-building sessions:
- Core story development
- Content framing and planning
- Internal/External communications strategy
- Message matrices
- Medcom and marketing integration
- Persona development
- Stakeholder value creation
Communication isn’t a theory; it’s action aimed at causing reaction! Our research and story building come to life through design thinking that emphasizes action, learning and iteration over exhaustive planning.
Below are some of the design services we provide:
- Creative brief development
- Omni-channel relationship builders
- Print, video, digital production
- Value programs
- Image/brand hallmarks
- Analytics visualization
- Naming and nomenclature